Building a giving-day website for Give to Women and Girls Day

The challenge

Since 2019, the Women's Philanthropy Institute (WPI) at Indiana University–Purdue University Indianapolis (IUPUI) has measured giving to women's and girls' organizations through its Women & Girls Index. The finding is stark: even though there are nearly 50,000 such organizations across the United States, they consistently receive less than 2% of all charitable giving. To change that, WPI launched Give to Women and Girls Day on October 11, 2022 — a dedicated day to encourage donations to women's and girls' causes, while inviting people to give any time of year.

A campaign like this lives or dies by its website. WPI needed a site that did several things at once: communicate a serious philanthropic message while feeling genuinely celebratory, make it effortless for visitors to give, fundraise, or learn more, and stay fully accessible and easy to navigate. It also had to be structured well enough to earn visibility in search.

Polyuno's challenge was to find the right balance between WPI's vision and what was technically achievable, and to deliver a site that reflected the cause precisely.

Our approach

We started with design, working closely in Figma to make sure we understood exactly what WPI wanted before building anything. Every detail of the proposed site architecture was considered, and our responsiveness to the client's edits became a key driver of the project's success. The goal was a design that was visually appealing, on-message, and easy for any visitor to use.

Branding came next. We designed a custom logo for Give to Women and Girls Day and locked in a warm, celebratory color palette — pink, yellow, and orange — that pops for visitors while staying respectful of the cause. We deliberately kept lines clean and the palette consistent across the site, letting playful illustrations soften the experience and make it feel more human and connecting. This kind of branding and design work is what makes a giving-day feel like an occasion rather than a form.

With the design approved, our developers built the site in WordPress, integrating the themes and plugins needed to bring WPI's idea to life. We focused the homepage hero on the logo and the core message, paired with the "less than 2%" insight from the Women & Girls Index and three large buttons leading to the Give, Fundraise, and Learn More journeys. The navigation bar mirrored exactly how WPI wanted visitors to move through the site.

What we built

Working as WPI's design and development partner, Polyuno delivered a complete giving-day campaign site:

• Custom logo and brand palette — a celebratory identity in pink, yellow, and orange built specifically for the campaign.
• Focused homepage — a hero centered on the message, the "less than 2%" WGI insight, and clear Give, Fundraise, and Learn More paths.
• Personalized navigation — Home, Give, Fundraise, and Learn More, structured exactly to WPI's vision.
• Interactive "7 Ts" section — seven ways to support women and girls beyond financial giving, with hover-to-reveal explanations and internal links throughout the site.
• Partner showcase and testimonials — a "Girls Day Partners" area with partner logos and a slider of remarks from distinguished supporters, navigable with arrow controls.
• FAQ section — drop-down blocks so visitors can find answers in seconds.
• Accessible, responsive WordPress build — structured for usability and search visibility.

Results & impact

The collaboration between Polyuno and WPI produced a website that does justice to an important cause. The site brings the Give to Women and Girls Day message to a wider audience, makes the path to donating clear and frictionless, and reflects the data behind the campaign — that women's and girls' organizations receive a fraction of the giving they deserve. Its accessible structure and clean information architecture support both the visitors who use it and the search engines that surface it.

• A live giving-day campaign site: launched for October 11 and built to keep driving donations year-round.
• Clear donor journeys: Give, Fundraise, and Learn More paths put action one click away.
• Engaging, educational design: the interactive "7 Ts" and WGI insights inform visitors as they explore.
• Built to last: an accessible, responsive WordPress site WPI's team can keep running.

For a mission like this, the website is the front door — and getting it right means more people learn about, and contribute to, better lives for women and girls. It's the kind of nonprofit technology work we're proud to take on.

If your organization is planning a campaign or giving day and wants a site that matches your vision and your cause, let's talk — contact Polyuno.