With Google modifying its search algorithm 500-600 times per year, all the time and effort that you invest in your website can instantly evaporate into thin air. Lucky for you, SEO Tools can help you handle this situation like a pro.
In today's world of Content Marketing, SEO or Search Engine Optimization is the one thing that can give your business the competitive edge, the push you need to score higher in Google Search Engine so your website can rank better. It allows Google to understand your website and the content within it better. So, the better your SEO strategy, the better your ranking.
But the question is, how do we use this tool, and how do we decide which On-Page SEO Tool to select? Well, not to worry cause we have you covered. So, keep on reading to learn more about On-Page SEO Tools, their features, and a list of all the good ones you can choose from today.
You will often notice marketers or website developers talk about SEO Analysis Tools while brainstorming about marketing campaigns. That is because, in order to create an effective marketing campaign, you need to master the technique of scoring higher on search engines, like Google, Bing, etc. And that is where SEO comes in.
SEO or Search Engine Optimization is the process that allows you to optimize different parts of your website so you can rank higher among your competitors in the Google Search Engine. In other words, SEO lets the search engine not only find your website but rank it based on content and relevance.
That said, On-Page SEO Optimization is the modification of the parts within your website that will improve your position. It works with the content optimizations in your website so the search engine bots can understand and interpret your content easily and consequently index it for the end-users. So, any On-Page Analysis Tool is what deals with the basic SEO Optimizations such as HTML or URLs, keywords research, meta description, etc.
Apart from that, there are two other types of SEO optimization methods, and it is important that you know about both of them so as not to mistake them for one another. And those are Off-Page and Technical Analyses.
Contrary to On-Page SEO, Off-Page SEO Analysis works with the activities of the expansion of your domain by earning backlinks for your website, so your website can rank better in a SERP or Search Engine Results Page.
So, it sounds like the more backlinks that you have on your site, the more the exposure, right? But interestingly, that is not the only thing that search bots take into consideration. They also analyze the amount of exposure your advertisements generate on social media and what promotional route you are opting for them.
Moving on to Technical SEO Analysis is the process that deals with everything else that remains after the previous two. It works with how well the search bots can read your site and index it accordingly. So, be it the optimization of your site speed, site structure, or device friendliness, Technical SEO works with them all.
No matter how resourceful your website is, it is of no use if it cannot reach the right audience. I mean, think of this, how often do you go to the next pages of the Search Engine Results when you are searching for something online? As an audience, you will instinctively visit the first pages that pop out in the search results. And this is what drives some businesses to do good and others to perform badly despite better resources.
So, why does this happen? Well, Search Engines such as Google rank your website based on several factors such as the relevance of your content. It looks for specific keywords within your website, the backlinks, and much more. And these many online factors are why a competitor brand can be outranking you on the SERP.
SEO Analysis Tools are what can help you better your site's online presence and rank higher in the SERP so your content can drive more organic traffic to your site and capitalize on the existing ones. With the help of On-Page SEO Analysis Tools, you can identify the parts of your website that need more work and optimize them accordingly. This tool allows Search Engines to understand the relevance of your content better. So, your content shows up when someone searches about a related topic.
Even if it may sound intriguing at first, SEO Analysis requires very little technical prowess. That said, SEO is not a one-time optimization of your website. With Google modifying its search engine algorithm continuously, you need to keep updating and tuning your SEO with the latest modifications.
But to be discovered by your audience, you need to be recognized by your search engines first. So, start by researching the trusted websites that you can use as backlinks. These backlinks will help you further push a keyword that you want for your website and, in return, get higher ranks.
The content within your website and its relevance to the audience are arguably the most crucial part of fetching organic traffic to your website. So, based on your content type, you need to select the format and strategically place the keywords throughout the content as required. And not just that, you should place the keywords across your webpage where appropriate such as meta links, hyperlinks, etc. Lastly, expand your authoritative control on your website by optimizing Off-Page and Technical SEO.
Google Analytics is one of the most widely used SEO Analysis Tools, and it makes sense why. It allows you to filter out the fake traffic on your website and get reports on which contents led the most traffic. That way, you can identify what needs to be put on your webpage to drive more organic traffic.
And even though it has a paid version, it is mostly known as a free SEO tool. It is easier to tweak an SEO strategy using Google Analytics because it provides you with an insight into all the latest and most popular keywords, traffic sources, the number of visits to your website, and much more with its Site Content Reports. And not just that, it allows you to understand what metric is acting as what for your audience. And this can be increasingly helpful since you can modify the metric that is acting as page exit metrics and, in return, increase conversions.
Hubspot Website Grader is one the most efficient tools out there since all you have to get a performance report of your website is to enter the URL on the tool. Once you get the performance data and identify the issues causing you to rank lower, you can modify them.
One of the interesting things about this tool is that in case you are ever clueless about what modifications to make to optimize higher ranking for your website, you can opt for their SEO course. Now, this course helps you understand what went wrong in the first place and what you can do to resolve the issue. And not just that, you can enhance the user experience by adjusting the UX design of your website, which will, in return, help you to retain more conversions.
SEOCrawler is one of the most reliable SEO Analysis tools in the market, with a trusted client number of 5000. This tool saves you both time and energy, with its Site Auditor Tool for assessing your page's content, keywords, tags, speed, and much more.
Once you automate the tool, the Site Auditor sends you a checklist of everything that needs modification on your website in order to rank better on SERP. Moreover, once you make changes across your website, it will track your performance throughout the month to send you another report in the next one.
By now, we all understand the importance of keywords, right? The thing about keywords is that you need to incorporate both the popular keywords and create new ones so search engines can recognize our website better. And Ahref's Keyword Explorer allows you to do that.
Ahref's Keyword Explorer lets you implant a list of seed keywords and search for phrases that go with those keywords. Once you find the ones that work the best for your website, you can place them throughout the webpage and get higher rankings. Moreover, while fishing for the popular keywords, Ahref's provides you a report of the keywords your competitors have opted for, so you can avoid using them. Apart from all that, you can use this tool to understand site performance, content performance, and your authoritative domain and optimize them accordingly.
Moz On-Page Grader has its own SEO checklist that it compares with your ongoing SEO tactics to give you a report. Not just your own report, it runs down research on all your competitors to help you get an overview of how well your keywords are doing compared to theirs.
Moz On-Page delves within and assesses your website activities to identify the lacking and provides SEO opportunities. Moreover, once the optimizations are covered, it tracks your improvements and scores them out of 100. The higher the score, the better your condition. Now, remember that a score of 100 will not always guarantee a higher rank on the SERP. However, the modifications will help the bots to understand your content better.
On-Page Analysis Tools allow the Search Engines to understand how your site brings value to people. It automates the entire process, so you do not have to hire additional people to analyze the overall performance of your webpage. As you optimize the content of your website, search engines will have a better understanding of your site and provide you with better visibility on the search engine results page. And this will, in return, drive more traffic and conversions. And as we all know, the more conversions, the more sales for your website.
So, what is the wait? Instead of waiting around and optimizing SEO later on, do it right and apply SEO at the beginning while building your webpage. So, you can boost your sales from the very start and retain loyal consumers in the long run.
Looking for a tool to do anything from software development, UI/UX design, Content, SEO, and even server infrastructure? Book a call with PolyUno today!