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Website for non profit: How to Build a Successful Online Presence

Written by polyuno
Last modified Jun. 23 2023

Website for non profit can be tricky to build. Non profit organizations play a vital role in society by addressing various social and environmental issues. These organizations rely on donations and funding to support their mission and achieve their goals. In today's digital age, having a website for a nonprofit organization is essential to reach a wider audience, increase awareness, and attract potential donors.

A website can serve as a platform to showcase the organization's mission, values, and impact. It can provide information on the organization's history, goals, achievements, upcoming events, and volunteer opportunities. A well-designed website can also help build trust and credibility with potential donors by showcasing the organization's transparency and accountability. Moreover, a website can facilitate online donations and fundraising, making it easier for supporters to contribute to the cause.

Overall, having a website for a nonprofit organization is crucial for increasing visibility, building credibility, and facilitating donations. It is an essential tool for achieving the organization's mission and positively impacting society. By leveraging the power of the internet, nonprofits can reach a broader audience and engage with supporters more effectively.

Why Nonprofits Need a Website

In today's digital age, having a website is crucial for nonprofits to succeed. A website can help nonprofits increase their visibility, reach a wider audience, and engage with supporters. Here are some reasons why nonprofits need a website:

Reach More Donors

A website can help nonprofits reach more donors and supporters. By having a website, nonprofits can showcase their mission, goals, and impact. Donors can easily find information about the nonprofit's programs and services and make donations online. According to a study by Nonprofits Source, 54% of donors prefer to give online, and nonprofits with online donation pages receive 7 times more donations than those without.

Increase Support and Donations

A website can also help nonprofits increase their support and donations. By having engaging content, such as success stories, photos, and videos, nonprofits can inspire donors to get involved and contribute to their cause. A website can also provide information about upcoming events, volunteer opportunities, and ways to get involved. By making it easy for supporters to get involved, nonprofits can increase their support and donations.

Fundraising and Charitable Contributions

A website can also help nonprofits with fundraising and charitable contributions. Affiliations can accept donations easily and securely by having an online donation page. A website can also provide information about planned giving, corporate partnerships, and other ways to support the nonprofit. By providing different options for giving, nonprofits can increase their fundraising and charitable contributions.

In conclusion, having a website is essential for nonprofits to succeed in today's digital age. A website can help nonprofits reach more donors, increase their support and donations, and improve their fundraising and charitable contributions. By having a website, nonprofits can showcase their mission and impact, engage with supporters, and make it easy for donors to get involved.

Choosing the Right Website Builder

When it comes to creating a website for a nonprofit organization, choosing the right website builder is crucial. Many website builders are available, each with strengths and weaknesses. This section will explore some of the most popular website builders and what to consider when choosing the right one for your nonprofit.

Ease of Use

One of the most important factors to consider when choosing a website builder is ease of use. Nonprofit organizations often have limited resources and may not have a dedicated web developer on staff. A website builder with a user-friendly interface and a drag-and-drop editor can make it easier for anyone to create and manage a website without any coding knowledge.


Another important factor to consider is functionality. Nonprofits often need specific features on their website, such as donation forms, event calendars, and volunteer sign-ups. Some website builders offer more advanced functionality than others, so it's important to choose a builder that has the features you need.

Artificial Design Intelligence

Artificial Design Intelligence (ADI) is a feature offered by some website builders that can help create a website quickly and easily. ADI uses algorithms to create a website based on the user's preferences and content. While this can be a useful feature for those who want to create a website quickly, it may not be the best option for those who want more control over the website design.


Most website builders offer a variety of templates to choose from. Templates can be a great starting point for creating a website, as they provide a basic structure and design. It's essential to choose a website builder with templates that are customizable and mobile-responsive.

Custom Domain

A custom domain is a unique web address that represents your nonprofit organization. It's important to choose a website builder that allows you to use a custom domain, as this can help build your brand and make it easier for people to find your website.


In today's world, it's essential for a website to be mobile-responsive. This means that the website is optimized for viewing on mobile devices such as smartphones and tablets. Many website builders offer mobile-responsive templates, but it's important to test the website on different devices to ensure it looks and functions properly.

Some popular website builders for nonprofits include Wix, WordPress, Squarespace, Weebly, and GoDaddy. Each of these website builders has its own strengths and weaknesses, so it's important to research and compare them to find the best fit for your nonprofit organization.

Understanding the Costs

When it comes to creating a website for a non-profit organization, one of the most important considerations is the cost. There are several factors that can affect the cost of a non-profit website, including the features and functionality required, the design and development process, and ongoing maintenance and support.

Free Website Platforms

One option for non-profits on a tight budget is to use a free website platform. Platforms like Wix, Weebly, and offer free plans that include basic features and templates. However, these plans often come with limitations, such as ads on the website, limited storage and bandwidth, and limited design options.

Pro Plan

For non-profits that need more features and customization options, a paid plan may be necessary. Many website platforms offer pro plans that come with additional features and functionality, such as a custom domain name, e-commerce capabilities, and more design options. These plans typically range from $10 to $30 per month, depending on the platform and the features included.

Business Plan

A business plan may be necessary for larger non-profits with more complex needs. These plans often include advanced features such as custom development, dedicated support, and more robust analytics. However, they also come with a higher price tag, typically from $25 to $50 monthly.


Non-profits can also save money by using resources available to them, such as volunteer web developers or donated hosting services. However, it is important to ensure that these resources are reliable and secure, and that they meet the non-profit's specific needs.

Overall, the cost of a non-profit website can vary widely depending on the organization's needs and budget. It is important to carefully consider the options available and choose a platform and plan that provides the necessary features and functionality at an affordable price for the organization.

Utilizing the App Market

Nonprofit organizations can benefit from utilizing the app market to increase engagement and reach their target audience. With the increasing usage of mobile devices, apps have become essential for organizations to connect with their supporters.

There are various tools available in the app market that can help nonprofits create their own customized apps. These tools not only help in designing the app but also in the development and deployment process. One such tool is MilkCrate, an award-winning mobile platform that offers an easy and affordable way to create apps for nonprofits.

Plugins and embed codes can also be used to integrate the app into the organization's website. This will help in increasing the visibility and accessibility of the app. Additionally, it will allow supporters to easily download and use the app without having to search for it in the app store.

Nonprofits can also use the app market to promote their cause and raise funds. Apps can be designed to allow supporters to make donations, sign petitions, and participate in events. This will not only help in increasing engagement but also in generating revenue for the organization.

It is important for nonprofits to develop an analytics strategy to measure and monitor app engagement and user behavior. This will provide invaluable insights into how to strengthen the organization's strategies over time. The data collected from the app can be used to improve the app's features and functionality, resulting in increased engagement and support.

In conclusion, utilizing the app market can be an effective way for nonprofits to increase engagement and reach their target audience. With the help of various tools, plugins, and embed codes, nonprofits can easily create customized apps to promote their cause and raise funds. Developing an analytics strategy will provide valuable insights to improve the app's features and functionality, resulting in increased engagement and support.

Ensuring Mobile Responsiveness

In today's digital world, having a mobile-responsive website is crucial for any nonprofit organization. With over half of nonprofit website traffic coming from mobile devices, optimizing your website for mobile viewing is necessary to ensure that your audience has a seamless experience on any device.

When creating a mobile-friendly website, there are a few essential tips to keep in mind. First, consider using a responsive design that allows your website to adapt based on the width of the browser that is accessing the site. This is the most common way to make your website mobile-friendly and ensures that your website looks great on any device.

Another crucial aspect of mobile responsiveness is optimizing your website for fast loading times. With mobile users often on the go, they expect websites to load quickly. Nonprofits can achieve this by compressing images, minifying code, and reducing the number of plugins used on the site.

It is also important to use a mobile-responsive email template that automatically adjusts to any device. This ensures that your email campaigns are easily readable on mobile devices, increasing the likelihood of engagement and donations.

Finally, nonprofits should ensure that their website is optimized for search engines, as mobile-friendliness is a factor used by Google to determine search engine rankings. By ensuring that your website is mobile-friendly, you increase the likelihood of new visitors finding your site through organic search traffic.

In summary, mobile responsiveness is a critical aspect of any nonprofit website. By using a responsive design, optimizing for fast loading times, using a mobile-responsive email template, and ensuring search engine optimization, nonprofits can provide a seamless experience for their audience on any device.

Securing a Custom Domain

Nonprofit organizations need to have a strong online presence to attract donors, volunteers, and supporters. Securing a custom domain is a crucial aspect of creating a website for a nonprofit. This domain name is the address of the website that people will use to find the organization online.

When choosing a custom domain, nonprofits need to ensure that the domain name is unique, memorable, and relevant to their cause. Securing the domain name by registering it with a domain registrar is also essential. Cloudflare Registrar is one such option that offers Custom Domain Protection to safeguard domains from being hijacked at the registry.

However, securing a custom domain goes beyond just registering it with a domain registrar. Nonprofits also need to ensure that their domain is protected from DNS on-path attacks. This is where Universal DNSSEC comes in. It adds an additional layer of security by authenticating all DNS queries for a nonprofit's domains with cryptographic signatures.

Having a secure custom domain is crucial for nonprofits as it helps build trust with potential donors, volunteers, and supporters. It also protects the organization's online presence from malicious attacks, ensuring the nonprofit can continue serving its cause.

Securing a custom domain is a crucial step in creating a website for a nonprofit organization. Nonprofits need to choose a unique and memorable domain name and register it with a domain registrar like Cloudflare Registrar. They also need to ensure that the domain is protected from DNS on-path attacks by using Universal DNSSEC. By taking these steps, nonprofits can build a strong online presence and protect their organization's online identity.

Maximizing Fundraising Capabilities

Nonprofit organizations rely on donations to achieve their goals. A website is an essential tool for nonprofits to reach out to potential donors and can significantly impact fundraising efforts. Here are some ways nonprofits can maximize their fundraising capabilities through their website:

1. Make Donating Easy

Donating should be as easy as possible for donors. Nonprofits should include a prominent "Donate" button on their website's homepage, and it should be easily accessible from any page. The donation process should be simple, with clear instructions and minimal steps. Nonprofits should also consider offering various payment options, such as credit cards, PayPal, or Apple Pay, to make giving easier for donors.

2. Tell a Compelling Story

Nonprofits should use their website to tell their story and share their mission. Visitors should be able to understand the nonprofit's purpose and impact quickly. Nonprofits can use photos, videos, and infographics to showcase their work and the people they help. A compelling story can inspire visitors to donate and become advocates for the nonprofit's cause.

3. Highlight Impact

Donors want to know that their contributions make a difference. Nonprofits should highlight their impact on their website. They can share success stories, testimonials, and statistics that demonstrate the positive change they create. Nonprofits can also use a donation tracker to show donors how their contributions are being used and the progress being made toward the nonprofit's goals.

4. Promote Fundraising Events

Nonprofits can use their website to promote fundraising events and campaigns. They can create a dedicated page for events with information about the event, the cause, and how to participate or donate. Nonprofits can also use social media and email marketing to drive traffic to the event page and encourage participation.

5. Use Data to Optimize Fundraising Efforts

Nonprofits should use data to optimize their fundraising efforts. They can use website analytics to understand visitor behavior, such as where visitors are coming from, what pages they visit, and how long they stay. Nonprofits can also use donor management software to track donations, donor information, and communication history. This data can help nonprofits understand their donors better and tailor their fundraising efforts to their needs and preferences.

In conclusion, a website is a powerful tool for nonprofits to maximize their fundraising capabilities. Donors can increase donations and achieve their goals by making donating easy, telling a compelling story, highlighting impact, promoting fundraising events, and using data to optimize efforts.

Leveraging Educational Tools

Nonprofits can benefit greatly from leveraging educational tools to improve their knowledge management and learning capabilities. Online platforms and tools can help nonprofits deliver educational programming to their staff, members, constituents, clients, and volunteers. These educational materials can help individuals better understand their roles at the organization, helping the nonprofit accomplish its mission.

Many online platforms and tools available to nonprofits can help them leverage educational resources. For example, Common Sense Education provides digital literacy and citizenship programs to educators and school communities with the goal of empowering students to harness technology for learning and life. Free resources include ratings and reviews of apps, games, and websites designed to help teachers find and use the best digital tools for their classrooms.

Another example of an educational tool that nonprofits can leverage is a Learning Management System (LMS). An LMS is a software application that helps organizations manage and deliver educational content to learners. Nonprofits can use an LMS to create and deliver online courses, track learner progress, and assess learner performance. Many LMS options are available to nonprofits, including Moodle, Canvas, and Blackboard.

In addition to online platforms and LMSs, nonprofits can also leverage educational resources like webinars, podcasts, and online courses. These resources can help nonprofits stay up-to-date with the latest trends and best practices in their field. For example, Harvard Business Review provides a range of online courses and webinars on topics like leadership, strategy, and innovation.

Nonprofits can benefit greatly from leveraging educational tools to improve their knowledge management and learning capabilities. By using online platforms, LMSs, and educational resources, nonprofits can better educate their staff, members, constituents, clients, and volunteers and ultimately achieve their mission.

Taking Advantage of Ads Support

Nonprofits can benefit from using ads to increase awareness, attract donors, and recruit volunteers. Ads can be a cost-effective way to reach people who are interested in supporting the cause. Here are some ways nonprofits can take advantage of ads support:

Google Ads Grant

Google Ad Grants is a program that provides free Google search ads to eligible nonprofits. Nonprofits can use the grant to promote their website on Google search results pages. The grant is worth up to $10,000 per month in ad spend. To be eligible, nonprofits must meet certain criteria, such as having a valid charity status and a functioning website.

Retargeting Ads

Retargeting ads can be a powerful tool for nonprofits. These ads target people who have already visited the nonprofit's website or engaged with its content. Retargeting ads can help keep the nonprofit's cause top of mind and encourage people to take action, such as making a donation or signing up to volunteer.

Social Media Ads

Social media platforms like Facebook and Instagram offer advertising options for nonprofits. These ads can be targeted to specific audiences based on demographics, interests, and behaviors. Nonprofits can use social media ads to increase awareness, drive traffic to their website, and encourage people to take action.

Display Ads

Display ads are visual ads that appear on websites and apps. Nonprofits can use display ads to reach a wider audience and promote their cause. Display ads can be targeted to specific audiences based on demographics, interests, and behaviors.

Video Ads

Video ads can be a powerful way to tell a nonprofit's story and connect with supporters. Nonprofits can use video ads on platforms like YouTube and Facebook to increase awareness, drive traffic to their website, and encourage people to take action.

Overall, ads can be a valuable tool for nonprofits to increase awareness, attract donors, and recruit volunteers. Nonprofits should consider using a combination of ad types and targeting options to reach the right audience and achieve their goals. By taking advantage of ads support, nonprofits can increase their impact and make a difference in the world.

Understanding IRS Filings and Tax Exemptions

Non-profit organizations must file annual income and expenses returns with the Internal Revenue Service (IRS), even though they are exempt from income taxation. This requirement helps the IRS ensure that non-profits operate within their tax-exempt status guidelines.

To file their returns, non-profits must obtain an Employer Identification Number (EIN) from the IRS. The EIN is a unique nine-digit number assigned to non-profits for tax purposes. Non-profits can apply for an EIN online through the IRS website or by mail.

The IRS offers a Tax Exempt Organization Search (TEOS) tool that allows the public to search for information on an organization's tax-exempt status and filings. The TEOS tool provides access to an organization's Form 990 series returns, Form 990-N (e-Postcard), Pub. 78 data, and determination letters.

Non-profits can apply for tax-exempt status under various sections of the Internal Revenue Code (IRC), including section 501(c)(3) for charitable organizations, section 501(c)(4) for social welfare organizations, and section 501(c)(6) for business leagues and chambers of commerce. Each section has its own set of requirements and restrictions.

Non-profits that have been granted tax-exempt status under section 501(c)(3) can receive grants from foundations and other charitable organizations. However, non-profits that have been granted tax-exempt status under Section 501(c)(4) or Section 501(c)(6) are not eligible to receive grants from foundations.

In conclusion, non-profit organizations must file annual returns of their income and expenses with the IRS to maintain their tax-exempt status. They can apply for an EIN and check their tax-exempt status and filings using the TEOS tool. Non-profits can apply for tax-exempt status under various sections of the IRC, each with its own requirements and restrictions. Non-profits granted tax-exempt status under section 501(c)(3) can receive grants from foundations, while non-profits granted tax-exempt status under section 501(c)(4) or section 501(c)(6) are not eligible for such grants.

Maintaining Flexibility and Control

Nonprofit organizations often need to be flexible and adapt quickly to changing circumstances. This is especially true when it comes to their website. The website is often the first point of contact for potential donors, volunteers, and supporters, so it must be up-to-date and reflect the organization's current needs and goals.

One way to maintain flexibility and control is by using a content management system (CMS) that allows for easy updates and changes. A CMS such as WordPress or Drupal allows nonprofit organizations to make website changes without knowing how to code. This can be especially useful for organizations with limited IT resources or staff.

Another way to maintain flexibility is by using a responsive design that adapts to different screen sizes. With more people accessing the internet on mobile devices, having a website that is optimized for mobile is crucial. A responsive design ensures that the website looks good and functions properly on any device, whether it's a desktop computer, tablet, or smartphone.

Nonprofit organizations can also maintain control over their website by using a hosting provider that offers high security and reliability. This ensures that the website is always available to visitors and that sensitive information is protected from cyber threats. Additionally, having control over the hosting environment allows organizations to customize their website to meet their specific needs and requirements.

Finally, nonprofit organizations can maintain flexibility by regularly reviewing and updating their website to ensure that it remains relevant and effective. This includes updating content, adding new features, and making design changes as needed. By staying on top of these updates, organizations can ensure that their website continues to meet their needs and the needs of their supporters.

In summary, maintaining flexibility and control is crucial for nonprofit organizations when it comes to their website. Using a CMS, responsive design, reliable hosting, and regular updates can help organizations stay ahead of the curve and adapt quickly to changing circumstances.


In conclusion, building a successful website for a non-profit organization requires a combination of strategic planning, creative design, and effective communication. The website should be tailored to the target audience and provide clear messaging that highlights the organization's mission and values.

One key aspect of a successful non-profit website is the use of original content that engages visitors and encourages them to take action. This can include compelling stories, impactful images, and informative videos that showcase the organization's work and impact.

Another important factor is the website's media friendliness. Non-profit organizations should ensure that their website is optimized for mobile devices and includes easy-to-use donation forms and volunteer recruitment tools.

It is also essential to prioritize the "About Us" page, which should include the organization's mission statement and a clear description of its programs and initiatives. This page should be easy to navigate and provide visitors with a comprehensive overview of the organization's work.

Finally, non-profit organizations should consider web compliance and accessibility guidelines to ensure that their website is accessible to all visitors. While compliance with these guidelines is not required for non-profit websites, it is a best practice that can help organizations reach a wider audience and increase their impact.

In summary, building a successful non-profit website requires a combination of creativity, strategy, and effective communication. By focusing on original content, media friendliness, clear messaging, and accessibility, non-profit organizations can create a website that engages visitors and helps them achieve their goals.

Website Development with Polyuno

Polyuno is a web and app development company that offers custom solutions for businesses and non-profit organizations. With over 120 team members worldwide, Polyuno has completed over 150 projects for clients seeking innovative and functional software solutions.

Polyuno's team of passionate designers, artists, and creators is dedicated to crafting beautiful and functional websites that bring their client's visions to life. They offer a range of services, including web development, custom integrations, Salesforce and Service Now, and ESG reporting.

One of the benefits of working with Polyuno is its commitment to embracing new technologies. They stay up-to-date with the latest trends and advancements in web development to ensure that their client's websites are modern, functional, and optimized for performance.

Polyuno's team also understands the importance of user experience (UX) and user interface (UI) design. They work closely with their clients to create websites that are visually appealing and easy to navigate and use. This attention to detail ensures that visitors to the website have a positive experience and are more likely to engage with the organization.

Polyuno is a reliable choice for non-profit organizations seeking a custom website solution. Their team of experts is dedicated to providing innovative and functional websites that meet their client's unique needs.

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